Field guides, checklists, and templates — free.

A 25-point checklist for shipping AI into production without setting your team on fire. Covers data readiness, model selection, prompt evaluation, and the operational bits most guides skip.

A decision framework for the question every founder asks: should this be a web app, a mobile app, or both? Honest tradeoffs on cost, distribution, and engineering effort.

The specific on-page, technical, and content errors we see on nearly every SaaS site we audit — with the actual fixes, ranked by impact vs. effort.

Our internal scope doc, made public. The document we send prospects after the intro call — same sections, same structure, use it to scope your own work.

Opinionated design principles for product teams — typography, motion, accessibility, density. Written as rules with reasons, not trend-chasing.

A worksheet for choosing a stack without falling for hype. Covers when Next.js is wrong, when Firebase is wrong, when you should actually reach for Rails or Django.