The $999 website and the $5,000-plus website get the same care. What changes is the scope: five pages, seven days, one round of revisions — everything a local business needs to get found and get calls. The $5K-plus build is for genuinely complex needs.
"What's the catch?" That's the first question I get about the $999 website, and it's fair because in this industry $999 usually means a template slapped together in an afternoon or a starter package that's really a funnel for the $5,000 upsell.
Here's the honest answer, and it is probably not what most people expect. The $999 and the $5,000-plus get the same care. What changes is the scope.
Think of it like a restaurant. For $999, the set menu gives you five courses, chef's choice, on the table fast. $5,000-plus buys the custom order, where every dish is designed around you and it takes all evening. Same kitchen and same chef, simply a different deal.
01 — What the $999 includes
With the $999, five pages go live in seven days. Day 1 is a call, and days 2 through 5 are the build. Then comes one round of changes on day 6, and we launch on day 7. Google Business Profile gets set up or fixed, because for a local business that profile matters as much as the site itself. Click-to-call and WhatsApp and an enquiry form come included, plus local SEO basics and Search Console. Domain and hosting are sorted, with the first year of the domain included. It takes about an hour of the owner's time in total, with 50% to start and 50% paid at launch. That's the whole list, and there is nothing hidden in it.
02 — What $5,000-plus buys
A custom scope with more pages and design built around the brand instead of a proven layout, plus features the set menu doesn't cover and a longer timeline with more back-and-forth. If your business has genuinely complex needs, that is the right conversation, and you'll hear it from me straight.
But in my experience, most local businesses don't have complex needs. They need to show up on Google and look legitimate and make the phone ring, and five pages do all of that. Plumbers don't need brand workshops.
They need their numbers clickable!
03 — The catch
But I should be straight with you: the catch is that the menu is fixed. Five pages, not fifteen, and one round of changes, not unlimited revisions. Seven days - which means decisions have to move fast. And if you want something the menu doesn't have, that is a different project at a different price. Getting the scope right matters more than anything, and I'd rather tell you that now than after you've paid.
04 — What the $999 is not
Here's what the $999 is not. It is not a down payment and it is not hourly billing in disguise. There are no surprise invoices, and the price on the page is the price paid, which I think is worth saying plainly.
I priced it at $999 because the real competitor was never the $5,000 site. It's nothing - the business that means to get a website and never does, and every month without a decent site is a month of customers finding a competitor instead.
So the real question was never $999 vs $5,000. It's $999 vs nothing.
Nothing is the most expensive option on the menu.
If the package fits, message me on WhatsApp and seven days go on the calendar!